1. Answer the following questions for each fund raising method you use. Your answers will make it clear to you which fundraising methods are most effective and appropriate for your organization:
- Last time you used this fundraising method, how much money did you raise?
- Did this amount meet, exceed, or fail to meet your expectations?
- How much time did both paid and volunteer staff spend on this fundraising method?
- By how much did the money you raised exceed the total cost (including staff time)?
- Calculate the percentage of dollars raised per volunteer hour. (For example, say you held an event and raised $1,000. Your direct expenses were $100. Volunteers and paid staff spent 30 hours on the event. The value of staff time is $10 per hour for a total of $300. Thus, the event really raised $600 or $20 per hour.)
2. Remember, money isn't the only reason for choosing a fundraising method. Answer the following non-monetary questions about each method:
- Did your organization become more visible as a result of this fundraising method?
- Did you discover new potential donors through this fundraising method?
- Did you make important contacts and liaisons through this fundraising method?
- Did this fundraising method help you improve service to your clients?
- Did this fundraising method increase staff energy, motivation, and commitment to the organization?
All the above benefits of a fundraising method are important. Some may be even more important than raising money!